Landing PAge design
A complete redesign option for a website redesign for a home page for an automated social media system for insurance agents.
I wanted to create a landing page that centralized and drove the consumer to an action item of signing up. If that consumer still needed more information to be swayed into the product I thought through the purchasing funnel of what would provide validity, reassurance, and an authentic face to a software product.
The page scrolls through a who we are section loaded with quick bullets points about social media. Then proceeds to highlight the ease it takes to sign up. The target demographic is that of a 50+ insurance agent who might not know much about social media and could even be nervous about it. So showing the ease to sign up was deemed the next hierarchy of importance in our scroll. From there we put a face to those already utilizing the product. Testimonials emphasize the faces that tie to an agent. Next, the scroll moves to the price point broken down into 3 easy to digest tiers. From there, we include a last attempt at gaining at least an email address for a newsletter.